About Us
Home Lead Wire was built on a single, frustrating truth: most marketing agencies talk a big game but leave contractors hanging with overpriced retainers and zero accountability. You need a partner who moves as fast as you do and actually understands the grind of scaling a crew.
We take the noise out of lead generation so you can focus on the job site. No 'management fees,' no 'ad spend,' and no long-term contracts - just exclusive, verified leads that help you build a predictable pipeline. We're here to handle the growth side of your business, so you can keep the trucks moving.
Expert Home Service Lead Generation
Data-Driven Targeting and Verification
Transparent, Pay-per-Lead Pricing Model
No Hassle, Client Satisfaction Process
MEET THE FOUNDER & CEO
Hey, I'm RJ!
After 20+ years in sales, I know what it takes to grow a business. I also know that most contractors are tired of being burned by "marketing gurus" who demand high retainers and deliver zero results.
That's why I started Home Lead Wire - we're not a typical agency. We're a pay-per-lead partner built specifically for contractors who want predictable growth without the headaches.
No long-term contracts - stay because it works
No monthly retainers - pay per lead, no hidden fees
No ad spend overhead - we absorb the advertising risk
Our Team
A dedicated group of creative minds and strategists, committed to helping your business grow, stand out, and thrive in the digital world.
RJ Pattni
Founder & CEO
Talia Wildes
Media Manager
Alex Pardonia
Sr. UI Designer
Reith Strong
Marketing Manager
5-Star Ratings
Home
"We've been getting these Tree leads and they've been amazing - not tire kickers, real customers. Closed several jobs already - highly recommend but the caveat is you have to follow up!
Sarah M.
– Heritage Tree Care, Office Manager
"At first, we didn't follow up fast enough and missed some. Once we started calling ASAP after getting our leads, things changed - landed 3 roof replacements in a week!"
James T.
– Apex Roofing, President/Owner
"We learned quickly that these leads respond best when you call them right away, and follow up. Once we started doing that, we closed multiple jobs in the first week. The system works if you do."
Emily R.
– Atlas HVAC, Marketing Manager
Ready to Move Forward?
Next steps to unlocking new exclusive homeowner leads to scale your business
Step 1 - Schedule Your Appointment
* Book a quick call with our team so we can learn about your home service business, the counties you serve, and how many leads you're looking to receive each week.
Step 2 - Get a Custom Lead Plan
* We'll review your service areas, competition, and demand to create a personalized lead plan - showing you exactly how many exclusive leads you can expect.
Step 3 - Start Receiving Verified Leads
* Once you're ready, we turn on your campaign and begin sending you exclusive, verified homeowners needing your service. No contracts, no setup fees. Only pay for results.
Questions?
We're here to help:
What services does your lead generation company offer ?
We provide exclusive leads from homeowners who need home service work done. We handle all targeting, texting, calling and verification. Leads are sent directly to you by text or email, and you only pay for results. No contracts, no retainers, no ad spend.
How can your home service leads benefit my business?
Our exclusive leads help you book more jobs, and scale predictably. Because each lead is verified and only sent to you, you avoid bidding wars, shared leads, and low quality inquiries that waste time and money.
What is your pricing structure?
Our pricing is simple and transparent: $75 per exclusive, verified lead. No setup fees, no monthly retainer, no contracts. You only pay when we deliver a real homeowner who needs help.
How do you verify leads?
Every lead is verified through a combination of targeted outreach, SMS engagement, and phone confirmation. Homeowners must confirm they need help with your service before the lead is sent to you.
What areas do you serve?
We generate leads for contractors nationwide. You can choose specific counties, cities or ZIP codes - and we only target within your defined service area. We also offer exclusivity for your preferred counties.
How fast can I expect to receive leads?
Most clients begin receiving leads within 24 - 72 hours after setting up their service areas. The volume depends on your locations and demand, bust most clients receive 8 - 40+ leads per week.
Do I need to run ads or provide an ad budget?
No. We cover all marketing costs, technology, texting/calling/verification platforms, and data. You only pay for verified leads - nothing more.
Are the Leads exclusive to my company?
Yes. Every lead is 100% exclusive and never shared with other contractors. You are the only provider to receive the homeowner's information.
What if a lead is bad or unreachable?
We have a straightforward replacement policy; if a lead is disconnected, outside your service area, not job-related, or cannot be contacted after reasonable attempts, we replace it - no hassle.
Do I have to sign a long-term contract?
No contracts. You stay because it works, not because you're locked in.
How do I get started?
Book a quick call with our team. We'll review your service areas, show you expected lead volume, and activate your account so you can start receiving exclusive leads.
Company Address
PO Box 17
Waban, MA 02468
Office Schedule
Mon. - Fri. - 7:00 am to 8:00 pm
Sat. - Sun. - Closed